Online selling has become increasingly competitive, making a functioning website crucial for the success of any modern business. Customers are likelier to choose you over competitors if you regularly check service status and fix website problems. This is why website monitoring is essential in providing the best service to customers. In this post, we will explore what website monitoring is and its benefits.
What is Website Monitoring?
Website monitoring involves regularly checking a website’s performance and condition to ensure users have a satisfactory experience and don’t ask questions like “Is Overwatch outages?”. Using business process management (BPM), customer interactions and data can be analyzed to align your website with their needs. This allows for digital process automation and the opportunity to redesign processes, including creating a user-friendly website.
It is important to monitor certain performance metrics on your website, such as the number of unique visitors and how long they stay on it, among other data points. Monitoring your website also offers several other benefits for your business.
The Benefits of Website Monitoring
- Reduces downtime. Downtime refers to a time when a website is not accessible, which can result in a loss of revenue and increased customer purchasing from competitors. To avoid downtime, monitoring server performance and setting up alarms alerting you when performance deviates from expected parameters is important. With these notifications, you can take immediate action or schedule maintenance to minimize customer disruptions.
- Improves page load times. Data analytics tools like Google Analytics can be used to inspect the speed of each page. This can help identify issues like script errors, hosting problems, or too much media that can cause pages to load slowly. Measuring the time it takes for the website to load on different devices like desktops, mobile phones, and tablets is essential.
- Ensures APIs work as expected. An API is software that businesses use to incorporate third-party features on their website. It is important to monitor the API’s performance to ensure a smooth experience for customers every time they visit.
- Provides SEO benefits. Page load times can improve a website’s SEO ranking, leading to more website visits and brand awareness. Other metrics affecting SERP rankings include bounce rate, click-through rate (CTR), website conversions, and backlinks. If any of these metrics show a problem in your reporting, immediately address it and improve your page’s ranking.
In conclusion, website monitoring is essential in providing the best service to customers. By regularly checking website performance metrics, businesses can reduce downtime, improve page load times, ensure APIs work as expected, and gain SEO benefits. With tools like Google Analytics, businesses can gain valuable insights into website performance, allowing them to take immediate action to improve their website’s experience.